<figure><img alt="speaker taking a selfie" src="https://media-aws03.inloop.com/exhibitions/19a/03055f0a0b504ade9784f26e52b85a3c-contentimage.jpg?size=large" class=" aggr-main-image" /></figure>The need for a strategic approach to online events should underpin your decisions, even if you are rushing to get online.Canceled physical events have always been with us, but at the moment, this rare occurrence, seems ever more likely.Concerns around gathering big groups of people together have led many organisations to look more closely at online events.Now is the best time for any organisation to think strategically about their online / digital events.<h3>Develop a strategic approach to online events</h3>The thing about being strategic is that it doesn&rsquo;t take much time. It is not months of careful consideration. It can be. But it shouldn&rsquo;t be! Especially when external factors are making significant demands on your current events / business strategy.So in this post, I want to do two things. I will tell you to slow things down, to make sure you make the right decisions as you consider going on line, and secondly once you have done that, encourage you to speed up!!!!!!<h3>Slow things down</h3>For some organisation developing a new strategy for a large part of the business (or the entire business) may only need a few hours discussion, some flip charts, a few reports&hellip;&hellip;&hellip;..and lots of coffee.For other companies, it may only be a few days or a couple of weeks. But really this time, considering the strategy behind your decisions, could not be better spent.Slow down.You have to slow down.Don&rsquo;t jump straight in to live streaming the event you are considering canceling.Now, as someone who has run large commercial departments, I of course, understand the demands on you and your events.But I promise you this tiny bit of time slowing down &ndash; to ask some strategic questions &ndash; will pay you back 100 x, compared to jumping in now and grabbing the first recommended online platform you come across and broadcasting content that was never designed to be broadcast digitally.And trust me, there is a very big difference between content at physical events and digital events (or there should be!)As I follow #eventprofs conversations on social media, engage in threads on groups, specifically set up to help organisers jump to online, I have one major concern, and that is:<h4>Many event companies, and those organisations who currently run physical events like associations, will rush to live stream their events, without thinking about the long term impact of those decisions. Without that consideration, they may have already set themselves up to fail.</h4>There are now many organisations looking to add online events to their overall event offering.For some, online / digital events, will still be a nice to have.But for many organisations, as fears over public gatherings grow, they will become a necessity.So please, please slow down.Talk to other organisers who have run online events. Or <a href="mailto:williamthomson@hotmail.com">get in touch with me</a>. I am able to offer an hour free consultancy on online events.<h3>Now, speed up!</h3>If you are only NOW considering online / digital events, then you are years behind the curve.The rest of the world has gone digital, so why haven&rsquo;t you?If you are holding on to your physical events ,and avoiding the digital push, then you are facing the old, &lsquo;eggs in one basket&rsquo; situation.And those chickens have no doubt come home to roost in the last few weeks.There are proven paths to realise a digital life for your events.But there is seldom, &lsquo;no time like the present&rsquo;, and considering the last few weeks, this is especially true: if you have any kind of events business you have to go digital. And you have to get going!So, yes, slow down and consider the strategy behind your shift to digital, then get going with it!I am <a href="mailto:william@galluseventsco.uk">here to help you</a> take a strategic approach to online events, and I am of course, able to provide consultancy for your online / digital events no matter where you are based. That&rsquo;s the beauty of online!Embrace digital content.<h3>Here are some places to start</h3>I have decided to help as many of those event organisers as possible by detailing some of the resources we have on online events:<a href="https://www.gallusevents.co.uk/2017/11/running-an-online-event-17-things-i-learned/">17 Things I learned when I set up my first pure online event</a>, written back in 2017<a href="https://www.gallusevents.co.uk/2020/02/the-ultimate-virtual-event-speaker-brief/">The Ultimate Online Speakers Brief</a> (a kind of template that you can cut and paste to help your speakers deliver better digital content)<a href="https://www.gallusevents.co.uk/2017/10/no-one-pays-online-events-right/">No one pays for online events right? Wrong</a>.And you can watch this video of a presentation at Event Tech Live back in 2018 &ndash; FIVE reasons why online events rock!<figure><iframe frameborder="0" height="600" src="https://www.youtube.com/embed/qJvJJiRGQng" width="508"></iframe></figure> in <a href="https://www.gallusevents.co.uk/category/online-events-2/">Online Events</a> / <a href="https://www.gallusevents.co.uk/category/technology/">Technology</a>Share

Events Industry

The need for a strategic approach to online events should underpin your decisions, even if you are rushing to get online.
Canceled physical events have always been with us, but at the moment, this rare occurrence, seems ever more likely.
Concerns around gathering big groups of people together have led many organisations to look more closely at...

The Need for a Strategic Approach to Online Events

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Steve Monnington of Mayfield Merger Strategies reviews the recent deals in the global exhibitions market and looks at the possible sale of Clarion.
We’re halfway through 2025 and although M&A activity is relatively subdued – 26 reported transactions in the first six months compared to 63 in total last year – there are some fascinating potential dea

Dealmakers: Joining the dots on event M&A

Investing in your social capital is an investment in your growth and connection, whether you’re virtual or in person.
Association professionals are very social people. It makes sense. We work for organizations that invite people to gather with annual meetings, regional conferences, virtual discussions, receptions, and happy hours.
I find myself at

Building Social Capital as a Young Association Leader

Conference News has announced the launch of its call for papers for the CN Agency Leaders Summit 2025.
Returning after last year’s successful launch on 11-12 September at East Sussex National, the CN Agency Leaders Summit is an exclusive forum to bring together event agency business owners and their senior leadership team for two days of sharing ex

CN Agency Leaders Summit 2025: Call for papers open

“We’re a quality over quantity business but it’s important for us to have an event at the start of the summer. That’s where the LIDO idea came from,” Jim King, AEG Presents’ CEO European Festivals, tells this magazine on site. “And we love working in Victoria Park.”
“We’re a quality over quantity business but it’s important for us to have an event

LIDO Festival: Massive Attack, Maximum Impact – Music, Meaning & Battery-Powered Brilliance

Tech event specialist, Event Footprints has announced the third webinar in its free Best Foot Forward series, bringing together event professionals and analysts to explore practical measurement strategies that go beyond attendance figures and engagement metrics.
Designed for event planners, marketers and experience designers, the session will offer

Event Footprints explores what the numbers don't tell you

As a season of events celebrates the life of the city’s most famous son, Dale Berning Sawa revisits the region central to his art, where she, too, grew up
hen I was 12 years old, my parents moved my sister and me to Aix-en-Provence, the birthplace of and inspiration to Paul Cezanne. In truth, Cezanne had nothing to do with their choice of destinati

Back to the land: revisiting the streets of Aix-en-Provence, the birthplace of Paul Cezanne

Cincinnati is set to make a bold statement in the meetings and events industry. The city is investing $800+ million in the complete transformation of its Downtown Convention District, positioning itself to serve 75% of the current U.S. convention, conference, and meetings market. This major reinvention places Cincinnati at the forefront of event de

The Future of Meetings Is in Cincy

Dr. Sam Potolicchio offered his take on the factors that could affect the U.S. presidential election in his keynote presentation at the CEIR Predict Conference held in September.
The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association o

CEIR Predict

Komo is thrilled to announce a strategic partnership with Event Tech Live, the preeminent global gathering for event professionals, thought leaders, and innovative tech providers. Together, we aim to redefine the future of event engagement – turning passive attendance into active participation before, during, and after live events.
Event Tech Live

Komo & Event Tech Live Join Forces to Reimagine Event Engagement

In this series, Agency Correspondent Heather Nicholls takes you behind the scenes of the most compelling brand activations and events, uncovering the creative minds and strategic agencies driving them.
In the second edition, we meet INVNT, the agency behind Formula E’s fan village at Monaco E-Prix.
The brief: “Reimagine the fan village for Monaco’s

Meet the agency behind the activation: Formula E's fan village, Monaco E-Prix

Here's a closer look at Chicago's newest eateries, drinking spots, hotels, conference areas, private rooms, and other spaces available for events this summer. The new and renovated Chicago-area venues are available for corporate parties, weddings, fundraisers, outdoor functions, business dinners, team-building activities, conferences, meetings, and

9 New Venues in Chicago for Summer 2025 Meetings and Events

After stewarding three blockbusters, the British film-maker was ready for a break. Instead, he found himself at the helm of one of Hollywood’s biggest franchises at its most critical juncture
Like an ancient warhorse hearing the bugle for one last time, readers of a certain age will be snorting and whinnying at the words “Gareth” and “Edwards”. The

'The script didn't have Jurassic World on the front': Gareth Edwards on Monsters, Godzilla, Star Wars and reinventing dinosaurs

Event Footprints has announced the third webinar in its free-to-attend Best Foot Forward series, bringing together event professionals and analysts to explore practical strategies for event measurement that move beyond attendance figures and engagement metrics.
‘Beyond Numbers: Unveiling the True Impact of Events’ takes place on Thursday, 3rd July

Event Footprints announces latest webinar: Beyond numbers – unveiling the true impact of events

EDMONTON: Explore Edmonton celebrated another Stanley Cup run—one that drew national and international visitors, put a spotlight on Edmonton, and left a lasting mark on its visitor economy. Although the final result was not what fans wanted, the 2025 Oilers playoff run was a triumph in every other sense: The 2025 Stanley Cup Playoffs created a tota

CANADA: Stanley Cup Playoffs' Economic Impact on Edmonton, Marine Heritage Festival, All Things Go Festival Reveals Toronto Lineup, and More

Are you ready to step into the fast lane and take charge of one of the most exhilarating karting experiences in the world? We are seeking innovative and a driven Duty Manager to help lead Kart Silverstone, a world-class facility at one of the most prestigious motorsport venues on the planet. This is a rare opportunity to play a pivotal role in shap

Silverstone Circuits Ltd

Interested in bringing a group to St. Louis? This Midwest gem of a destination has a wide variety of event spaces for those looking to pleasantly surprise attendees with all that the city has to offer. Visitors might already know that it's home to Busch Stadium, the Gateway Arch, and delectable barbecue, but do they know that an old shoe factory is